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Airbnb bets on 'world's most interesting people' amid challenging travel trends

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Amid signs of slowing travel demand, Airbnb unveiled new efforts to recast itself as more than a vacation-rental platform — announcing new services like in-home meals from chefs, tours from locals, and hangouts with celebrities like Sabrina Carpenter and Patrick Mahomes.
Airbnb is launching a new category called "Icons" to rejuvenate interest in travel and compete with hotels by offering unique experiences hosted by notable figures such as celebrities and athletes. This initiative includes stays and experiences like sleeping in the house from the movie "Up," attending a party hosted by rapper Doja Cat, and playing soccer with soccer legend Lionel Messi. The "Icons" category aims to provide guests with memorable and exclusive experiences at affordable prices, with some offerings starting at no cost. Airbnb's CEO, Brian Chesky, emphasized the company's focus on creativity and innovation to enhance the travel experience, positioning Airbnb as a platform that goes beyond traditional lodging to offer unique, once-in-a-lifetime opportunities.

Read the Full MarketWatch Article at:
[ https://www.marketwatch.com/story/airbnb-is-betting-on-the-worlds-most-interesting-people-to-cure-travel-malaise-hotel-competition-2227a8cc ]