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[ Wed, May 14th ]: CNN
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Arby's is selling a $85 outfit made entirely of napkins

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Fast fashion takes another odd turn.
Arby's has launched a unique marketing campaign featuring a fashion line made entirely from their iconic red and tan checkered napkins, dubbed the "Drip Fit" collection. The campaign, which went viral on social media, showcases various outfits including dresses, suits, and accessories, all crafted from the fast-food chain's napkins. The initiative not only highlights Arby's creativity but also taps into the current trend of upcycling and sustainable fashion. The "Drip Fit" collection has been praised for its innovative approach to branding and has sparked conversations about the intersection of fast food and fashion. Arby's plans to auction off pieces from the collection, with proceeds going to charity, further enhancing the campaign's positive reception.

Read the Full Fortune Article at:
[ https://fortune.com/2025/05/14/arbys-napkins-outfit-drip-fit/ ]