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LVMH's U.S. CEO is glad 'annoying' quiet luxury trend has died

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  "I've always argued that luxury is connected to the underlying human emotion of accomplishment."

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In an article published on May 8, 2025, by Fortune, Anish Melwani, the CEO of LVMH Inc., expressed relief over the decline of the "quiet luxury" trend, which he found "annoying." Melwani argued that the trend, characterized by understated and minimalist luxury, stifled creativity and innovation in the luxury fashion industry. He believes that the end of this trend will allow for more vibrant and expressive designs, aligning with LVMH's strategy to push bold and innovative products. Melwani's comments reflect a broader sentiment within the industry, as other luxury brands are also shifting towards more conspicuous and statement-making styles to re-engage consumers and drive sales.

Read the Full Fortune Article at:
[ https://fortune.com/2025/05/08/lvmh-us-ceo-glad-annoying-quiet-luxury-trend-is-over/ ]