A different kind of Brat summer: Johnsonville will offer an 80-pound, 249-link variety pack of sausages, brats, and hot dogs, which comes with its own hand truck

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A different kind of Brat summer: Johnsonville will offer an 80-pound, 249-link variety pack of sausages, brats, and hot dogs, which comes with its own hand truck

^{Published on 2025-05-23 13:26:32 - Fortune}

You thought last summer was brat?

The article from Fortune, published on May 23, 2025, discusses Johnsonville's "Brat Summer" campaign, which celebrates the grilling season by promoting their bratwursts and hot dogs. The campaign includes a "249 Party Starter Contest" where participants can win $24,900 to throw the ultimate summer party, aligning with the trend of extravagant summer gatherings. Johnsonville aims to capitalize on the popularity of outdoor cooking and social events, encouraging consumers to make their brats and hot dogs the centerpiece of their celebrations. The contest and campaign are designed to boost brand engagement and sales during the peak grilling months.

Read the Full Fortune Article at:
[ https://fortune.com/2025/05/23/brat-summer-johnsonville-sausages-brats-hot-dogs-249-party-starter-contest/ ]

N@N

A different kind of Brat summer: Johnsonville will offer an 80-pound, 249-link variety pack of sausages, brats, and hot dogs, which comes with its own hand truck