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Why e.l.f. Beauty's CFO sees $1B Rhode acquisition as a strategic innovation move

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Mandy Fields also discusses the latest earnings report and explains the recent price increase.
E.l.f. Beauty's CFO, Mandy Fields, views the potential $1 billion acquisition of Rhode, a skincare brand founded by Hailey Bieber, as a strategic move to enhance innovation and expand market reach. Fields highlights that Rhode's focus on clean, effective skincare aligns well with e.l.f.'s mission to deliver high-quality, affordable beauty products. The acquisition would not only bring in a popular celebrity-backed brand but also tap into Rhode's loyal customer base and innovative product development approach. Fields believes this move will position e.l.f. Beauty for continued growth and leadership in the competitive beauty industry.

Read the Full Fortune Article at:
[ https://fortune.com/2025/05/30/why-e-l-f-beauty-cfo-sees-1-billion-rhode-acquisition-strategic-innovation-bieber/ ]