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The transformation of women's sports in Saudi Arabia is no mirage. Just ask the women

Women were barred from stadiums prior to 2018. Today, there's a premier women's soccer league with global sponsorships.
The article from Fortune, dated June 2, 2025, discusses Saudi Arabia's increasing investment in women's sports as part of its broader strategy to diversify its economy and improve its global image. The country has been actively promoting women's sports leagues, hosting international events, and signing high-profile female athletes to boost the visibility and credibility of these initiatives. Despite these efforts, critics argue that these moves are primarily aimed at sportswashing, a tactic to distract from the nation's human rights record. The article highlights the tension between the potential benefits for women's sports and the ethical concerns surrounding Saudi Arabia's involvement.

Read the Full Fortune Article at:
[ https://fortune.com/2025/06/02/womens-sports-saudi-arabia/ ]