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Coach's hit handbag shows how less-expensive luxury is gaining ground

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Consumers are starting to question the true value behind the price of luxury items, including how items are made and the cost versus what they're really worth.
The article from Fortune discusses the surge in popularity of Coach's Tabby bag, which has become a significant trend in the luxury market, challenging the dominance of LVMH and other high-end brands like Dior. Despite economic uncertainty, the Tabby bag's affordable luxury appeal has resonated with consumers, leading to increased sales for Coach. The piece highlights how Coach's strategy of offering stylish yet accessible products is paying off, even as luxury giants like LVMH face slower growth due to cautious spending by affluent consumers. This shift underscores a broader trend where consumers are seeking value and versatility in their luxury purchases amidst economic fluctuations.

Read the Full Fortune Article at:
[ https://fortune.com/europe/2025/06/04/coach-tabby-luxury-lvmh-dior-sales-economic-uncertainty/ ]