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Apple is the world's most valuable brand for the fourth year in a row

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Nvidia shows impressive gains, however.
In 2025, Apple has been named the world's most valuable brand for the 13th consecutive year, according to a report by Kantar BrandZ, with a brand value of $1.1 trillion. The tech giant's continued dominance is attributed to its strong customer loyalty, innovative product lineup, and successful expansion into new markets such as India and Southeast Asia. Apple's focus on sustainability and privacy has also resonated well with consumers, contributing to its high brand value. The report highlights that Apple's brand strength has helped it maintain a significant lead over other tech companies like Microsoft, Amazon, and Google, which round out the top four most valuable brands globally.

Read the Full Fortune Article at:
[ https://fortune.com/2025/05/16/apple-worlds-most-valuable-brand-2025/ ]