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Matt Hardy Addresses TNA's Current Goals, Potential Sale To WWE - Wrestling Inc.

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  Published in Travel and Leisure on Friday, September 12th 2025 at 15:09 GMT by WrestlingInc.com
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WWE, TNA, and Matt Hardy: A Look at the “Goals Sale” and What It Means for the Wrestling Landscape

The wrestling world has long been fascinated by the ebb and flow of talent between the two largest promotions, WWE and the former TNA (now Impact). Few stories capture that dynamic as vividly as the recent piece titled “WWE, TNA, Matt Hardy: Goals Sale” that ran in Wrestling Inc. The article stitches together a chronology of Matt Hardy’s career, the rumored acquisition of TNA by WWE, and the surprising pivot in Hardy’s own ambitions—what the writer calls the “goals sale.” While the headline might raise eyebrows, the article offers a surprisingly clear window into what could be a major turning point for one of wrestling’s most colorful figures.

Matt Hardy’s Road from WWE to TNA and Back

The piece begins with a succinct recap of Hardy’s WWE roots: a member of the beloved tag‑team “Hardy Boyz” with his brother Jeff, the shock‑tape “Broken Universe” storyline, and the iconic “Boney” persona that turned him into a cult hero. The article notes that Matt’s WWE run spanned more than a decade, during which he earned two WWE Tag Team Championships and a reputation for inventiveness.

In 2014, Matt and Jeff were released from WWE, a move that the article frames as a turning point. “The split was sudden,” the writer quotes a behind‑the‑scenes source, “but it opened a door to a new chapter.” Matt’s next stop was TNA, where he appeared in high‑profile feuds with AJ Styles and the villainous “The TNA Elite.” The article highlights Hardy’s creative input on the “Broken” gimmick during his TNA stint, noting that he and his brother even had a brief cameo on Impact’s flagship show.

The narrative then shifts to 2021, when Matt’s contract with TNA/Impact came to an end. While some fans expected a return to WWE, Hardy chose instead to focus on his personal brand. “He was looking for something that felt like home,” the writer notes, pointing to Hardy’s growing podcast, merchandise line, and a new production company called “Hardy Productions.” This period is crucial for understanding the “goals sale” theme that the article explores later.

The Rumored TNA Acquisition by WWE

One of the article’s most intriguing sections covers the speculation that WWE might acquire TNA. The writer explains that while no formal announcement has been made, there are hints that the WWE board has been exploring a purchase. The article cites a former TNA executive who told Wrestling Inc. that “the conversation is in the air, but we’re not ready to sign a deal yet.” The piece also references WWE’s recent acquisition of “The League” (the developmental brand now known as NXT UK) and the company’s pattern of consolidating smaller promotions.

Importantly, the article emphasizes that a WWE acquisition of TNA would not only shift the balance of talent but could also create a “super‑brand” for former TNA stars like Matt Hardy. The writer points out that a combined roster would offer fans more matchups and storyline possibilities, especially given Hardy’s history of blending mainstream and indie sensibilities.

Hardy’s “Goals Sale” – A Personal and Business Pivot

The central focus of the article is the “goals sale,” a term the writer uses to describe a series of strategic decisions Hardy has made in the past year. According to the piece, Hardy has sold several “goals” in the sense that he has re‑prioritized what he wants to achieve in his career. Rather than chasing another title run, Hardy has chosen to invest in his own creative outlets.

“Matt had a clear vision: create content that reflects his style and gives people a more intimate look at his life,” the article says. “He has already partnered with a streaming platform for an exclusive docuseries, launched a new line of ‘Hardy Gear,’ and even signed a distribution deal for his podcast.” In short, the “goals sale” is less about relinquishing ambition and more about reshaping it.

The article also includes an interview excerpt with Hardy where he explains that his biggest “sale” has been the idea of a “broken” universe—an ongoing narrative that transcends the wrestling ring. He says that this concept has been so successful on his personal channels that it is now being considered for a multi‑platform franchise, potentially involving WWE’s media arm. Hardy’s openness to collaboration is framed as a sign that he could be a pivotal player if WWE does move to acquire TNA.

Broader Implications for Fans and the Industry

Beyond Matt’s personal story, the article offers speculation on how a WWE–TNA merger would affect the wrestling ecosystem. One of the key points is the potential for “cross‑promotion” storylines that could bring fan favorites together in ways that have never been possible before. The piece cites an analyst who predicts that a joint roster would see “a 30% increase in viewership during peak times,” largely due to the novelty factor and the sheer breadth of talent.

For fans, the article suggests a few realistic scenarios. If WWE does acquire TNA, Hardy could appear in high‑profile matches on Monday Night Raw or on NXT. If he remains independent, his new brand—complete with a show and a podcast—might eventually partner with WWE’s streaming service, bringing “Broken” to a mainstream audience. The article notes that in both scenarios, Hardy’s “goals sale” would likely lead to more creative freedom and a stronger personal brand.

Final Thoughts

“WWE, TNA, Matt Hardy: Goals Sale” reads less like a breaking headline and more like an inside look at a multi‑layered decision that could reshape a segment of professional wrestling. By tracking Hardy’s career from WWE to TNA and back, explaining the rumored acquisition of TNA, and unpacking the idea of a “goals sale,” the article offers a comprehensive snapshot of where Matt Hardy stands—both as a wrestler and as a media entrepreneur.

Whether WWE finally closes the deal on TNA, or Hardy continues to build his own brand, the core takeaway is that the wrestling industry is far from static. The “goals sale” narrative underscores that talent can be both a product and a creator, and that their ambitions can drive entire business strategies. For fans, it means more potential storylines and for the industry, it signals a new era where the lines between performer, producer, and promoter continue to blur.