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Peeps used to take 27 hours to make but now it's only 6 minutes

What you need to know about the loved and hated Easter marshmallows.
The article from Fortune, published on April 15, 2025, details the manufacturing process of Peeps, the iconic Easter marshmallow treats. Produced by Just Born Quality Confections, the process begins with a mixture of sugar, corn syrup, and gelatin being whipped into a fluffy consistency. This mixture is then extruded into the classic Peep shape, which is a process that has been refined over the years to increase efficiency. After shaping, the Peeps are left to set and are then coated with colored sugar. The article highlights the company's efforts to maintain the traditional taste and texture of Peeps while also innovating with new flavors and seasonal shapes to keep up with consumer trends. Just Born's commitment to quality and nostalgia, combined with modern production techniques, ensures that Peeps remain a beloved Easter tradition.

Read the Full Fortune Article at:
[ https://fortune.com/2025/04/15/peeps-easter-marshmallows-how-they-are-made/ ]