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US leisure market likely to endure 'downward pressure on demand': Sun Country CEO

Cost-conscious air travellers will likely tighten spending on vacations as a result of US-imposed tariffs roiling global markets, from the perspective of Sun Country Airlines chief Jude Bricker.
Sun Country Airlines' CEO, Jude Bricker, anticipates continued downward pressure on demand within the US leisure market, as stated in a recent interview with FlightGlobal. Despite a robust performance in 2023, where the airline achieved a 15% increase in capacity and a 10% rise in passengers, Bricker remains cautious about future growth due to economic uncertainties and shifting consumer behaviors. He highlighted that while the airline has managed to maintain strong load factors and pricing, the broader market dynamics suggest a challenging environment ahead. Bricker also mentioned that Sun Country is focusing on optimizing its network and fleet to better adapt to these conditions, emphasizing flexibility and efficiency in operations.

Read the Full FlightGlobal Article at:
https://www.flightglobal.com/fleets/us-leisure-market-likely-to-endure-downward-pressure-on-demand-sun-country-ceo/162481.article

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