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At P&G and PepsiCo, tariff fallout is showing up in fewer laundry loads, heightened consumer anxiety

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Shoppers are starting to change their behavior according to the CEOs of two consumer products giants.
The article from Fortune discusses how major companies like Procter & Gamble (P&G) and PepsiCo are experiencing the effects of U.S. tariffs on their business operations and consumer behavior. P&G has noted a decline in laundry loads, attributing it to consumers washing clothes less frequently due to economic pressures from tariffs, which have increased costs and led to higher prices for goods. PepsiCo, on the other hand, is seeing heightened consumer anxiety, with people opting for cheaper private-label products over branded items. Both companies are adjusting their strategies to cope with these changes, such as P&G focusing on cost efficiencies and PepsiCo emphasizing value offerings to maintain market share amidst the economic uncertainty caused by the ongoing trade tensions.

Read the Full Fortune Article at:
[ https://fortune.com/article/at-pg-and-pepsico-tariff-fallout-is-showing-up-in-fewer-laundry-loads-heightened-consumer-anxiety/ ]