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Advertising giants brace for tariff-induced cuts to ad spending

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The car industry, one of the sectors most vulnerable to a trade war, is likely to lead the way in curtailing ad spend, according to Bernstein analyst Annick Maas.
The article from Fortune discusses how major advertising companies are preparing for potential reductions in ad spending due to proposed tariffs on Chinese goods. These tariffs, if implemented, could increase costs for advertisers and reduce their budgets, leading to a decrease in overall ad spending. Companies like WPP, Publicis, and Omnicom are bracing for impact, with some already experiencing a slowdown in client spending. The article highlights concerns about the broader economic effects of the tariffs, including potential impacts on consumer confidence and spending, which could further affect the advertising industry.

Read the Full Fortune Article at:
[ https://fortune.com/article/advertising-giants-brace-for-tariff-induced-cuts-to-ad-spending/ ]