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Starbucks' new CFO is a longtime customer with a company turnaround on her agenda


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Cathy Smith seeks to revive a "great coffeehouse experience."

Starbucks' new CFO, Rachel Ruggeri, a longtime customer who joined the company in 2019, is spearheading the coffee giant's turnaround agenda amid challenges like declining same-store sales and unionization efforts. Ruggeri, who previously worked at major companies like PepsiCo and Unilever, is focusing on improving store efficiency, enhancing the customer experience, and boosting employee morale. Her strategy includes investing in new technology, revamping store designs, and expanding the company's loyalty program to drive growth and restore Starbucks' reputation as a leading innovator in the coffee industry.

Read the Full Fortune Article at:
[ https://fortune.com/2025/04/28/starbucks-cfo-longtime-customer-company-turnaround-agenda/ ]

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