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Why Intrepid Travel Is Calling Out Tourism's Biggest Lies

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          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
"Let's be honest," says James Thornton, CEO of Intrepid Travel. "The travel industry has lied to people for decades." It's a sharp opening to a conversation about...
In the article "Why Intrepid Travel Is Calling Out Tourism's Biggest Lies" by Simon Mainwaring, published on Forbes on June 16, 2025, the focus is on Intrepid Travel's campaign to challenge the misleading narratives within the tourism industry. The company highlights how tourism is often portrayed as universally beneficial, ignoring its negative impacts such as environmental degradation, cultural erosion, and economic inequality. Intrepid Travel aims to promote more sustainable and responsible travel practices by exposing these "biggest lies" and encouraging travelers to make more informed choices that support local communities and preserve destinations for future generations. The campaign underscores the need for transparency and accountability in the tourism sector to foster a more ethical and sustainable approach to travel.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/simonmainwaring/2025/06/16/why-intrepid-travel-is-calling-out-tourisms-biggest-lies/ ]