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Bluffton, SC: The Lowcountry's Rising Star

  //travel-leisure.news-articles.net/content/2026/ .. 31/bluffton-sc-the-lowcountry-s-rising-star.html
  Published in Travel and Leisure on Saturday, January 31st 2026 at 4:47 GMT by Travel + Leisure
      Locales: South Carolina, UNITED STATES

Bluffton, SC - January 31, 2026 - For years, travelers heading to the South Carolina Lowcountry have often bypassed Bluffton, opting instead for the better-known resorts of Hilton Head Island. However, a quiet shift is underway. Bluffton is rapidly establishing itself as a destination in its own right, attracting visitors with its unique blend of historic charm, burgeoning culinary scene, and a vibrant, growing arts community. While maintaining a strong connection to its past, Bluffton is embracing a modern energy that sets it apart.

"People love that it's got that historic feel, but it's also got a very modern vibe," says Mattie Hiers, co-owner of the celebrated Bluffton Oyster Company. "It's a place where you can feel like you're stepping back in time, but still enjoy all the conveniences of modern living." This sentiment is echoed by many who have discovered the appeal of this understated Lowcountry town.

A History Forged by the River

Bluffton's origins are deeply rooted in its relationship with the May River. Founded in the late 18th century, around 1790, the town quickly became a crucial port for the export of key Southern commodities like rice, cotton, and indigo. Unfortunately, this prosperity was built on the backs of enslaved people, and Bluffton played a significant, and often overlooked, role in the transatlantic slave trade. The town's name itself - "Bluffton" - is a direct reference to its geographical location on the high bluff overlooking the May River, a strategic point for trade and defense.

The Civil War brought devastation to Bluffton. In 1863, Union troops deliberately burned much of the town to the ground, targeting its infrastructure and Confederate sympathies. Despite this destruction, Bluffton demonstrated remarkable resilience. The town was painstakingly rebuilt, and a conscious effort was made to preserve the architectural heritage that remains visible today, particularly along Calhoun Street, the town's historic main thoroughfare. Walking along Calhoun Street is like stepping back in time, with many buildings showcasing the original designs and construction techniques of the 19th century.

Accommodations and the Rise of Boutique Hospitality

Bluffton doesn't cater to the mega-resort crowd. Instead, it offers a more intimate lodging experience. While large-scale hotels are scarce, a growing number of charming boutique hotels and inns are popping up, offering personalized service and a cozy atmosphere. The Old Town Bluffton Inn remains a popular choice, providing comfortable accommodations within a historically significant setting. Several renovated historic homes also offer bed-and-breakfast options, adding to the town's unique character. Airbnb and VRBO rentals are also increasing, providing a wider range of choices for visitors.

Experiencing the Best of Bluffton

Beyond its historical significance, Bluffton offers a diverse range of activities. A stroll down Calhoun Street is a must-do, allowing visitors to browse the eclectic mix of unique shops, art galleries, and restaurants. The Village at New Riverside provides a curated collection of locally made goods, perfect for souvenirs or gifts. The town's dedication to the arts is evident in the Bluffton Arts District, which hosts regular gallery openings, studio tours, and artistic events.

For outdoor enthusiasts, the May River provides endless opportunities for recreation. Kayaking and paddleboarding are popular ways to explore the river's serene waters and observe its diverse ecosystem. Boat tours offer guided explorations of the area's natural beauty and rich history. The weekly Bluffton Farmers Market, held every Saturday morning, is a local favorite, showcasing fresh produce, local honey, artisan crafts, and a vibrant community atmosphere.

A Culinary Destination Emerges

Bluffton's culinary scene is undergoing a renaissance, offering a diverse range of options to suit every palate. The Bluffton Oyster Company remains a cornerstone of the local dining scene, serving up fresh, locally sourced oysters in a lively setting. Posey's Bistro & Bar is renowned for its Southern comfort food and creative cocktails. For a unique and intimate experience, The Old Monthly Bar offers a speakeasy-style atmosphere and a rotating menu of innovative cocktails. Barnicle Bill's provides waterfront dining with a focus on seafood and American classics.

Local Insight: Venture Beyond the Main Street

Mattie Hiers offers a valuable tip for visitors: "Don't just stick to Calhoun Street." She encourages exploring the surrounding neighborhoods, where you'll discover hidden gems, a stronger sense of community, and a more authentic Bluffton experience. This advice highlights the town's evolving identity, one that extends beyond its historic center and embraces the vibrant life of its residents.

As Bluffton continues to grow and evolve, it's poised to become a must-visit destination for travelers seeking an authentic Lowcountry experience, one that combines history, charm, and a thriving sense of community.