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Fri, May 2, 2025

'Flood' of illicit vapes from China are now dominating the e-vape market, warns Altria


Published on 2025-05-02 07:06:37 - Fortune
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  • Altria is seeing a great deal of activity in the e-vapor market, but warned regulated products are being undercut by illicit imports.

The article from Fortune discusses the infiltration of the American market by illicit vaping products from China, which are often disguised as popular brands like Juul and are sold at significantly lower prices. These counterfeit vapes, which do not comply with U.S. safety standards, pose health risks and undermine the efforts of legitimate companies like Altria, which has invested heavily in Juul. The article highlights the challenges faced by Altria and other tobacco companies in combating this black market, exacerbated by the ease of online sales and the difficulty in regulating international e-commerce. It also notes the broader implications for public health and the tobacco industry's ongoing struggle to adapt to the shifting landscape of nicotine consumption.

Read the Full Fortune Article at:
[ https://fortune.com/article/illicit-vape-china-american-market-altria-tobacco/ ]