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'Making a difference together': Dift helps partners including Accor and BNP Paribas combine social impact with emotional marketing


Published on 2025-05-10 17:46:30 - Fortune
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  • French startup Dift helps companies reward their clients and employees with donations that support social and environmental causes of their choice.

The article from Fortune discusses how Dift, a company specializing in emotional marketing, collaborates with major corporations like Accor and BNP Paribas to enhance their social impact initiatives through personalized and emotionally engaging marketing strategies. Dift's approach involves creating campaigns that not only promote the brands but also encourage consumer participation in social causes, such as supporting local communities or environmental efforts. By leveraging data and technology, Dift helps these companies craft messages that resonate on a personal level, thereby increasing customer loyalty and driving meaningful social change. The article highlights successful case studies where Dift's strategies have led to significant engagement and positive outcomes for both the brands and the causes they support.

Read the Full Fortune Article at:
[ https://fortune.com/europe/2025/04/14/making-difference-together-dift-helps-partners-accor-bnp-paribas-combine-social-impact-emotional-marketing/ ]