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[ Sat, May 24th ]: Fortune
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Southwest Airlines decades-long free checked bags perk ends today

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The airline announced in February that it was eliminating 1,750 jobs, or 15% of its corporate workforce, in the first major layoffs in the company's 53-year history.
Southwest Airlines, known for its customer-friendly policies, has ended its decades-long perk of free checked bags as of May 27, 2025, marking a significant shift in its business strategy. The decision comes amid rising operational costs and competitive pressures within the airline industry. Southwest had been one of the few airlines to offer this benefit, which had been a key differentiator and a major draw for budget-conscious travelers. The change is expected to help the airline improve its financial performance, but it may also impact customer loyalty and satisfaction. Southwest has introduced new fare options and additional fees to offset the loss of this perk, aiming to maintain its competitive edge in the market.

Read the Full Fortune Article at:
[ https://fortune.com/2025/05/27/southwest-airlines-decades-long-free-checked-bags-perk-ends-today/ ]