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Travelers Want More Than Loyalty Points

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  Print publication without navigation Published in Travel and Leisure on by Forbes
          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Traditional travel loyalty program perks, such as points and elite status, are becoming less influential in maximizing a guest's experience.
In the article "Travelers Want More Than Loyalty Points" by Geoff Whitmore, published on Forbes on June 13, 2025, the author discusses the evolving expectations of travelers in the post-COVID era. The piece highlights that while loyalty programs remain important, modern travelers are increasingly seeking personalized experiences, flexibility, and enhanced safety measures from travel providers. Whitmore cites a recent survey indicating that 78% of travelers value personalized travel itineraries and flexible booking options over traditional loyalty points. The article also notes the rise of technology-driven solutions like AI-powered travel assistants and contactless services, which are becoming crucial in meeting these new demands. Travel companies are urged to adapt by integrating these elements into their offerings to stay competitive and meet the changing needs of their customers.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/geoffwhitmore/2025/06/13/travelers-want-more-than-loyalty-points/ ]