This City Is Google's No. 1 Destination for Christmas and New Year's Travel in 2025

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  Travel and Leisure on Tue, Sep 09th, 2025 by Travel + Leisure

2025’s Must‑Visit Holiday Spots: A Deep‑Dive into Google Flights Data

When you think of the next getaway, the first thing that comes to mind is usually a list of idyllic beaches, bustling cities, or hidden cultural gems. But where do you find the most reliable information on what’s hot in the travel world? For 2025, Travel + Leisure turned to one of the most data‑driven sources in the industry—Google Flights—to map out the destinations that travelers are flocking to. The result is a clear picture of where the money, the clicks, and the Instagram feeds are headed.

How the Study Was Built

Travel + Leisure tapped into a month‑long stream of flight search queries from Google Flights, which gives a real‑time snapshot of what people are looking for, how prices are moving, and which routes are gaining traction. The report filters the data for “holiday” travel (typically the six‑to‑eight‑week period from late October through early February) and then ranks destinations by the number of search queries, the average cost of round‑trip airfare, and the projected growth in bookings.

The methodology gives a few advantages over traditional tourism statistics:

• Up‑to‑Date Insight: Google Flights data is refreshed hourly, so the list reflects what travelers are actively considering today, not just what governments have published a year ago.
• Price Sensitivity: The report takes into account the “sweet spot” where prices are low enough to drive demand but high enough to indicate real travel interest.
• Behavioral Signals: Because Google Flights also tracks “when people are booking early,” the study shows which destinations are likely to see spikes in last‑minute or early‑bird deals.

With that foundation, Travel + Leisure lists the top 12 destinations for holiday travel in 2025.

1. Cancun, Mexico

Cancun remains the perennial favorite for beach‑loving families and couples. The article cites a 12 % rise in search queries from the U.S. market and an average airfare drop of 8 % compared to 2024. Why? The combination of all‑inclusive resorts, a stable USD exchange rate, and the expansion of the city’s airport has kept Cancun at the top of the list.

Pro Tip: Book at least 90 days in advance to lock in the best rates, especially for families wanting multiple room options.

2. Tokyo, Japan

The Japanese capital is the second‑most searched city for holiday travel, especially in the “cultural immersion” category. A surge in flights from both the U.S. and Canada reflects growing interest in Tokyo’s food scene, anime culture, and winter festivals. Travel + Leisure notes that the average airfare is slightly higher than 2024 but is offset by a 15 % increase in domestic package deals.

Pro Tip: Combine a stay in Tokyo with a day trip to Mount Fuji or the Hakone hot springs for a full experience.

3. Bali, Indonesia

Bali’s “balance” between luxury and budget travel keeps it high on the list. Google Flights data shows a 20 % jump in search queries from the U.S. and a 9 % drop in flight prices. The island’s strong reputation for wellness retreats and surf spots makes it a prime choice for solo travelers and wellness‑seekers alike.

Pro Tip: Check the “Bali, Indonesia” Google Flights filter for the best “last minute” deals that appear a week before departure.

4. Paris, France

Paris continues to be the benchmark for romantic escapes. The article highlights a 5 % increase in flight searches from Europe and North America, driven by the “summer‑to‑winter” transition. Even with higher airfare averages, the city’s enduring charm, fashion, and culinary appeal keep it in the top five.

Pro Tip: Fly into Orly or Charles de Gaulle on Tuesdays to save up to 12 % on fares.

5. New Zealand (Auckland & Queenstown)

New Zealand’s “adventure capital” status has been cemented by the increasing number of searches for both Auckland and Queenstown. The “big‑picture” data shows a 25 % jump in search queries for Auckland—an indicator of its growing reputation as a gateway to the South Pacific. Meanwhile, Queenstown’s adventure sports continue to draw thrill‑seekers from across the globe.

Pro Tip: Book a package that includes intercity bus transfers; they’re often cheaper than domestic flights.

6. Rio de Janeiro, Brazil

Rio has carved out a niche in the “party” and “culture” categories. With a 14 % increase in Google Flights searches from the U.S., travelers are drawn by the city’s vibrant carnival scene (even outside of the official carnival dates) and its scenic landscapes. The average airfare remains relatively stable, but there is a growing trend of package deals that bundle in-flight and hotel stays.

Pro Tip: Look for “Rio + Flight + Hotel” bundles that include a guided street‑art tour.

7. Santorini, Greece

Santorini remains the go‑to for honeymooners and couples. Travel + Leisure notes a 9 % rise in flight searches from the U.S. and Canada, especially around the early holiday season. The island’s unique architecture and sunrise views keep the demand high, even as competition from other Greek islands increases.

Pro Tip: Opt for flights that arrive early in the morning and check into a boutique hotel to enjoy a sunset dinner on the cliffs.

8. Istanbul, Turkey

Istanbul’s cultural crossroads continue to attract travelers with its blend of Asian and European heritage. Google Flights data shows a 12 % increase in search queries, driven by the city’s rich history and culinary scene. The city also offers a variety of package tours that reduce overall travel cost.

Pro Tip: Book a “Istanbul + Bosphorus Cruise” package for an all‑inclusive experience.

9. Reykjavik, Iceland

Iceland’s popularity as a nature‑conscious holiday destination is highlighted by a 10 % jump in searches for Reykjavik. Travelers are drawn to the Golden Circle, the Blue Lagoon, and the chance to see the Northern Lights. The article notes that airfare has plateaued due to high demand but still remains accessible with early‑bird offers.

Pro Tip: Bundle your flight with a “self‑drive” rental to explore the ring road at your own pace.

10. Prague, Czech Republic

Prague’s fairytale architecture and relatively lower cost of living make it a hit among European travelers. Google Flights data shows a 6 % rise in search queries from the U.S. and Canada. The city is also a favorite for those looking to explore Central Europe on a budget.

Pro Tip: Book a multi‑city ticket that includes a stopover in Budapest or Vienna for added value.

11. Maui, Hawaii

Maui’s appeal lies in its stunning beaches and lush landscapes. The article notes a 15 % increase in flight searches from the U.S. mainland and a slight dip in airfare due to a new airline route from the East Coast. The surge in “all‑inclusive” packages helps keep Maui competitive against mainland beaches.

Pro Tip: Use Google Flights’ “price alert” feature to catch price drops a few weeks before your trip.

12. Cape Town, South Africa

Cape Town remains on the radar of those seeking adventure and wildlife. Google Flights data shows a 9 % rise in searches, with the city’s popularity fueled by its iconic Table Mountain and proximity to safari destinations. While airfare remains high, the city offers a range of package deals that combine city tours with a safari weekend.

Pro Tip: Consider a “Cape Town + Safari” bundle that offers a free transfer to a nearby wildlife reserve.

Key Takeaways for 2025

• Early Booking Pays Off – For most destinations, the earliest flights (90 days ahead) offer the best price reductions, especially in the United States.
• Package Deals Are King – Bundles that include flights, accommodation, and sometimes activities often deliver the best value, even if the airfare alone is a bit higher.
• Seasonal Shifts Matter – Some destinations show a clear “high‑season” window that is worth timing to avoid peak price spikes, while others like Bali or Cancun keep lower prices year‑round.
• Data-Driven Decisions – Google Flights provides real‑time insights that allow travelers to make smarter booking choices. Use its price‑history and “price‑alert” tools to stay ahead.

Final Thoughts

The 2025 Travel + Leisure report, backed by Google Flights data, confirms that the world’s most coveted holiday destinations remain largely the same, but with new nuances. Whether you’re chasing the glittering lights of Paris, the endless waves of Cancun, or the untouched landscapes of Iceland, the data suggests that planning early and looking for bundled packages will give you the best bang for your buck. Ready to book? Check out Google Flights’ “Explore” feature and set a price alert for your dream destination—because the next holiday is just a click away.