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Molson Coors had its biggest earnings miss in 4 years because consumers are too worried by tariffs to drink


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  With tariffs and inflation squeezing wallets, fewer Americans are reaching for a brew.

On May 9, 2025, Molson Coors reported its largest earnings miss in four years, falling short of Wall Street expectations due to a combination of factors including rising costs, supply chain disruptions, and a shift in consumer behavior amid fears of potential tariffs on imported goods. The company's net sales decreased by 2.3% year-over-year, with a significant impact seen in its U.S. and Canadian markets, where consumers are increasingly opting for cheaper alternatives amid economic uncertainty. CEO Gavin Hattersley acknowledged the challenging environment but expressed confidence in the company's long-term strategy, emphasizing efforts to streamline operations and enhance brand resilience against the backdrop of ongoing global trade tensions.

Read the Full Fortune Article at:
[ https://fortune.com/2025/05/09/molson-coors-biggest-earnings-miss-4-years-consumers-worried-tariffs/ ]

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