I'm a Travel Writer in Italy, and These Are My Tried-and-true Summer Style Secretsa"From $20

Published in Travel and Leisure on Sunday, August 3rd 2025 at 6:07 GMT by Travel + Leisure
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Master Italian summer fashion with 15 cooling outfit picks designed for warm-weather travel and sightseeing. A travel writer in Italy shares her top summer style secrets, from linen separates to breathable shoes and elevated accessories, starting at just $20.

Mastering Summer Style: Cooling Outfit Tricks Inspired by Italian Fashion

In the sweltering heat of summer, few places embody effortless elegance quite like Italy. From the sun-drenched streets of Rome to the coastal charm of the Amalfi Coast, Italian women have long perfected the art of dressing for high temperatures without sacrificing style. Their approach combines timeless fashion principles with practical strategies to stay cool, comfortable, and chic. Drawing from observations of Italian street style and insights from fashion experts, this guide explores 10 essential cooling outfit tricks that Italian women swear by. These tips not only help beat the heat but also elevate everyday looks, often incorporating affordable, versatile pieces starting as low as $13. Whether you're planning a European getaway or simply navigating a humid day at home, these strategies can transform your summer wardrobe.

1. Embrace Breathable Fabrics Like Linen and Cotton

At the heart of Italian summer fashion is a commitment to natural, breathable materials. Linen, in particular, is a staple, prized for its lightweight feel and ability to wick away moisture. Italian women often opt for linen shirts, pants, and dresses that allow air to circulate freely, preventing that sticky, uncomfortable sensation. Cotton is another go-to, offering softness and ventilation without the heaviness of synthetics. This trick isn't just about comfort—it's about creating outfits that look polished even in 90-degree weather. For instance, a simple linen button-down paired with wide-leg trousers can transition from a morning market stroll to an evening aperitivo.

To incorporate this into your wardrobe, consider affordable options like a linen blend shirt from popular retailers, priced around $25. Pair it with cotton shorts or a midi skirt for a versatile ensemble. Fashion picks in this category often include items from brands like Everlane or Uniqlo, which offer high-quality linens at budget-friendly prices. The key is to choose pieces in neutral tones—whites, beiges, and soft pastels—that reflect sunlight and keep you feeling cooler.

2. Opt for Loose, Flowy Silhouettes

Tight clothing can trap heat against the skin, so Italian women favor loose, flowy silhouettes that promote airflow. Think oversized blouses, palazzo pants, and maxi dresses that skim the body rather than cling to it. This style not only aids in temperature regulation but also exudes that signature Italian nonchalance. In cities like Milan, you'll spot women in billowing tunics over lightweight leggings, creating a balance of comfort and sophistication.

A great starting point is a flowy maxi dress, available for as little as $20 online. Look for designs with subtle patterns or embroidery to add interest without overwhelming the look. Accessories like a wide-brim hat can enhance the outfit while providing shade, making this trick ideal for outdoor activities.

3. Layer Wisely with Lightweight Pieces

Layering might seem counterintuitive in summer, but Italians do it masterfully with ultra-light fabrics. A sheer cardigan or kimono over a tank top allows for easy adjustments as temperatures fluctuate. This technique is especially useful for evenings when the air cools slightly, ensuring you're prepared without carrying extra bulk.

Affordable picks include a lightweight linen cardigan for $18, which can be thrown over a basic tee. The layering adds depth to outfits, turning simple basics into statement looks inspired by the runways of Florence.

4. Incorporate Wide-Brim Hats for Sun Protection

No Italian summer outfit is complete without a hat. Wide-brim styles not only shield the face and neck from UV rays but also keep the head cool by blocking direct sunlight. Straw hats are particularly popular, evoking the rustic charm of Tuscany while being incredibly practical.

Budget-friendly options start at $13 for a classic straw fedora. Pair it with sunglasses and a scarf for a full protective ensemble that feels inherently glamorous.

5. Choose Open-Toed Footwear for Ventilation

Sandals and espadrilles are ubiquitous in Italy, allowing feet to breathe and preventing overheating. Italian women select styles with natural materials like leather or canvas, avoiding synthetics that can cause sweat buildup. This trick extends to the overall outfit, as comfortable feet mean you can walk longer distances—perfect for exploring cobblestone streets.

Look for leather slide sandals around $25, which offer both style and breathability. They pair seamlessly with everything from shorts to sundresses.

6. Utilize Scarves as Multi-Purpose Accessories

Scarves aren't just for winter in Italy; lightweight silk or cotton versions serve as versatile summer tools. Tied around the neck, they add a pop of color, while draped over shoulders, they provide light sun protection. Some women even use them as impromptu headwraps to keep hair off the neck.

A silk scarf for $15 can elevate a plain outfit, drawing from the effortless vibe of Venetian fashion.

7. Prioritize Moisture-Wicking Undergarments

Underneath it all, Italian women invest in breathable undergarments made from moisture-wicking fabrics like bamboo or modal. This foundational layer ensures the rest of the outfit stays fresh, preventing discomfort from perspiration.

Affordable sets start at $20, making this an easy upgrade for any summer wardrobe.

8. Select Colors That Reflect Heat

Light colors are a summer essential in Italy, as they reflect sunlight rather than absorb it like darker shades. Whites, creams, and pastels dominate, creating outfits that feel airy and cool. This chromatic choice also lends a fresh, Mediterranean aesthetic.

A white linen dress for $30 exemplifies this trick, offering both cooling benefits and timeless appeal.

9. Add Breathable Accessories Like Woven Bags

Accessories play a role too—Italian women choose woven straw bags that are light and allow air to pass through, unlike heavy leather options. These bags complement the overall breathable theme while adding a touch of artisanal flair.

Picks start at $22 for a crossbody style, ideal for carrying essentials without added weight.

10. Finish with Natural, Lightweight Makeup and Hair

While not strictly clothing, Italian summer style extends to minimal makeup and updos that keep the neck and face clear. Loose buns or ponytails prevent hair from trapping heat, and natural makeup avoids melting in the humidity.

This holistic approach ties everything together, ensuring you look put-together from head to toe.

These tricks, rooted in Italy's fashion heritage, prove that staying cool doesn't mean compromising on style. By integrating breathable fabrics, strategic layering, and thoughtful accessories, you can curate a wardrobe that's both functional and fashionable. Whether sourcing pieces from high-street brands or thrift stores, the emphasis is on quality over quantity—investing in items that last multiple seasons. Next time the mercury rises, channel your inner Italian and step out with confidence, knowing your outfit is designed to conquer the heat. This summer, let elegance and comfort go hand in hand, inspired by the women who have mastered it for generations. (Word count: 928)

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