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The CEO of Wendy's is prioritizing value and international presence to keep the chain competitive

A Hilton benefits program employees used to hate now makes millions in revenue for the company

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Team member rates include up to 40 nights per year, and the majority of hotels are priced at tiered flat rates, ranging from $40 to $80 per night.
The article from Fortune, published on April 17, 2025, discusses how Hilton transformed its employee benefits program, which was initially unpopular among staff, into a revenue-generating asset. Originally, the program faced significant backlash due to its complexity and perceived lack of value. However, after a strategic overhaul led by Hilton's management, the program was simplified and integrated with popular third-party services, making it more appealing and user-friendly. This revamp not only improved employee satisfaction but also turned the program into a profitable venture, now generating millions in revenue annually. The success story highlights the importance of listening to employee feedback and adapting corporate strategies to meet both employee needs and business goals.

Read the Full Fortune Article at:
[ https://fortune.com/2025/04/17/hilton-benefits-program-employees-hated-now-makes-millions-in-revenue/ ]