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Why Analysts Expect Booking Holdings To Withstand Worries About US Travel Demand
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Why Analysts Expect Booking Holdings To Withstand Worries About US Travel Demand

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Booking Holdings widened its full-year outlook amid concerns about U.S. travel demand, but analysts say the company's international operations should help counter a decline in U.S. travel bookings.
Analysts are optimistic about Booking Holdings' ability to withstand concerns about U.S. travel demand due to several factors highlighted in recent analyses. Despite a slowdown in U.S. travel bookings, the company's international exposure, particularly in Europe, is expected to drive growth. Booking Holdings has shown resilience with a strong performance in gross bookings and room nights booked, surpassing pre-pandemic levels. The company's focus on alternative accommodations and its robust financial position, including significant cash reserves, further bolster its capacity to navigate market uncertainties. Additionally, analysts point to Booking Holdings' strategic investments in technology and marketing as key drivers that will help maintain its competitive edge and support long-term growth, even amidst fluctuating travel demand in the U.S.

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