N🟁N

Lidl goes upmarket with a focus on elite London postcodes as part of its aggressive $665 million U.K. expansion

Lidl, the German discount supermarket chain, is shifting its strategy in the U.K. by targeting affluent areas in London as part of a £665 million expansion plan. The company aims to open new stores in elite postcodes such as Chelsea, Kensington, and Mayfair, traditionally dominated by upscale retailers. This move is part of Lidl's broader effort to upscale its brand image and attract a wealthier clientele, while still maintaining its reputation for offering value. The expansion includes the addition of 120 new stores across the U.K., with a focus on London, and is expected to create 4,000 jobs. Lidl's CEO, Ryan McDonnell, emphasized the company's commitment to providing quality products at competitive prices, even as it ventures into more affluent markets.

Read the Full Fortune Article at:
[ https://fortune.com/europe/2025/05/08/lidl-goes-upmarket-with-a-focus-on-elite-london-postcodes-as-part-of-its-aggressive-665-million-u-k-expansion/ ]