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CEOs say that just a fraction of AI initiatives are actually delivering the return on investment they expected


Published on 2025-05-12 14:26:30 - Fortune
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  • Despite the dismal results so far, top executives still expect great things from the technology in the future.

A study by Boston Consulting Group (BCG) and MIT Technology Review revealed that while 85% of CEOs have increased their AI investments over the past two years, only a small fraction of these initiatives are delivering a significant return on investment (ROI). The research, which surveyed 1,400 executives globally, found that only 10% of companies have seen substantial benefits from their AI projects. The study highlights a disconnect between the enthusiasm for AI and the actual impact on business performance, with many companies struggling to scale their AI initiatives effectively. Key challenges include a lack of clear strategy, insufficient talent, and difficulties in integrating AI into existing business processes. Despite these hurdles, the study suggests that companies that successfully implement AI can achieve significant competitive advantages.

Read the Full Fortune Article at:
[ https://fortune.com/article/ceos-ai-initiatves-fraction-deliver-return-on-investment-roi-study/ ]